If you own a property in Cabo San Lucas or are considering investing, one of your biggest decisions will be choosing between short-term vacation rentals (Airbnb/VRBO/ETC) and long-term traditional leases. Each model has unique advantages, challenges, and hidden costs.
In this guide, we’ll break down:
✔ Key differences between Short-term rentals and long-term rentals in Los Cabos
✔ Pros and cons of each strategy
✔ Management and maintenance costs
✔ Marketing strategies for each model
✔ Which generates higher profits? (Including real market data)
1. Key Differences: Airbnb vs. Long-Term Rentals in Los Cabos
Factor | Airbnb/Short-Term Rental | Long-Term Lease |
---|---|---|
Contract Length | Daily/weekly bookings | 6 months to 1+ years |
Income Potential | Higher in peak season (Dec-Apr) | Stable but lower |
Flexibility | Use the property when vacant | Tenant occupies full-time |
Maintenance | More frequent (cleaning, wear & tear) | Less intensive |
Marketing | Requires professional photos, SEO, reviews | Minimal promotion needed |
2. Pros and Cons of Each Rental Strategy
🔹 Plataforms & Short-Term Rentals
Advantages:
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Higher peak-season income: A well-located Los Cabos property can earn 2-3x more than long-term rentals in winter.
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Flexibility: Block dates for personal use.
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Diverse clientele: Attract international tourists.
Disadvantages:
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High operational costs: Cleaning fees, platform commissions (15-20%), maintenance.
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Seasonal instability: Lower occupancy in Sept-Nov (hurricane season).
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Time-intensive: Guest communication, check-ins, urgent repairs.
🔹 Long-Term Rentals
Advantages:
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Steady cash flow: A 1-year lease guarantees fixed monthly income.
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Less wear & tear: Fewer turnovers mean lower maintenance.
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Passive management: No daily guest interactions.
Disadvantages:
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Lower profitability: Earns 40-60% less than Airbnb in tourist zones.
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Problem tenants risk: Late payments or evictions.
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No personal use: Property is occupied year-round.
3. Management & Maintenance Costs
Airbnb (Short-Term Rental)
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Cleaning fees: $50-$300USD per stay (varies by property size).
- Maintenance: General home and equipment maintenance, including air conditioning, pool, plumbing, carpentry, painting, etc.
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Platform fees: 15-20% per booking. -
Additional services: High-speed WiFi, toiletries, pool maintenance.
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Marketing: Professional photos ($200-$500USD), Airbnb SEO, paid ads.
Long-Term Rental
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Basic maintenance: Occasional repairs, repainting every 2-3 years.
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Lease management: Lawyer/agent fee (1 month’s rent).
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Rental insurance: Covers damages or unpaid rent.
4. Marketing Strategies for Each Model
Airbnb (Targeting Tourists)
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Professional photos: Essential for high booking rates.
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SEO optimization: Use keywords like “luxury Cabo villa near beach” or “family-friendly vacation rental.”
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Dynamic pricing: Tools like PriceLabs adjust rates based on demand.
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Unique experiences: Offer “private yacht add-ons” to boost appeal.
Long-Term Rentals (Targeting Expats/Residents)
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Real estate platforms: List on Vivanuncios, Trovit, Facebook.
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Corporate partnerships: Lease to expats working at local resorts.
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Flexible leases: 6-month terms for temporary workers.
5. Which Generates More Income in Los Cabos?
Absolutely short-term rentals, however this will largely depend on capacity and demand during the holiday season.
💡 Conclusion: If you want maximum profitability and can handle operations, Airbnb wins. If you prefer low-effort stability, choose long-term rentals.
6. Hybrid Strategy: The Best of Both Worlds?
Some owners combine both models:
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Long-term tenants in low season (Sept-Nov).
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Switch to Airbnb in peak season (Dec-Apr).
⚠ Key requirement: A flexible lease agreement.
Final Verdict: Which Should You Choose?
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Pick Airbnb if: You want higher returns, have management support, and your property is in a tourist hotspot.
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Pick long-term if: You prioritize hassle-free, steady income.
Need Help Managing Your Cabo Property?
At Cabo Estate Management, we specialize in maximizing returns for short-term and long-term rentals. Get a free consultation!
📞 Phone: +52 624-159-3843
📧 Email: Caboestatemgmt@gmail.com